What Forrester Research Reveals About the New Consumer Buying Era

Brands and retailers, listen up: You’re entering the most frenzied phase of innovation ever experienced, and consumers aren’t going to let you rest anytime soon.

That’s the big takeaway from Forrester’s new analysis, Vast, Fast and Relentless: Consumer Buying Enters a New Era.

Of course, you don’t need a report to tell you that. Things are already progressing at a rapid pace, particularly as current events push people to make online purchases in record numbers

What you can likely use is a guide for navigating the countless changes that will continue to impact e-commerce.

That’s where Forrester’s insights are going to be especially helpful. Researchers explore the future of buying and take a look at what companies will need to do to be successful in the next 10 years.

For example:

As empowered consumers increasingly demand both comfort and innovation, brands and retailers will need to start prioritizing price, convenience and personalized experiences — all at the same time. But how? For some companies, this process might involve private-label lines and direct-to-consumer selling strategies. For others, alternative revenue streams and recurring payments will be paramount — as will evolving product catalogs to meet new needs. 

These and other strategies are all detailed in the report, with compelling examples and success stories for inspiration. Each one offers an important reminder that agility is the real key to success in e-commerce.

After all, today’s pandemic will be tomorrow’s climate change or stock market crash. The better equipped you are to regularly modify products and distribution methods, the more likely your company will be to pivot with each new challenge and change.

Download the report to see:

  • The four forces that will shape buying
  • The three stages of adapting to change successfully
  • What steps you can take today to meet consumer expectations tomorrow

Download the report >>