Let’s face it – the 2020 edition will be the best one of EBE yet. Our experience, conclusions, recognition and network resulted in the well-curated agenda, increased number of visitors and top-notch exhibitors, who will all gather in Berlin to share their knowledge and exchange insights.
This is why you should not miss the E-commerce Berlin Expo 2020 on the 13th of February. To show you even more value, we’ve decided to create a shortlist of fifteen speakers you simply cannot miss at EBE!
Dr. Christian Kahl – User Experience Lead
“The Age of Machines and How to Re-think User Experience”
What does “The Age of Machines” mean?, will elaborate on the ways of rethinking the whole process of user experience. Chatbots, voice assistants and smart devices completely change the way how users interact, shop and consume.
The rising digital assistants help them to find matching outfits, give personalized product recommendations, place orders, or do customer service – and much more. Is this the end of e-commerce as we know it? It surely means that we have to re-think user experience in e-commerce.
The presentation will provide insights from practice on why digital assistants will be our new users, how they affect expectations and shape future user experiences – and how to deal with all of that.
Read more in our pre-event interview with Christian here.
Isabelle Ette – Digital Strategy Consultant
“Cognitive Commerce & E-Commerce im Auto“
Isabelle will tell us a word or two about Cognitive Commerce and E-commerce for the automotive industry. IBM and Volkswagen cooperate on a range of new digital services for mobility.
How and why? Because both companies consider the personal car a future sales channel. Starting from Volkswagen’s cognitive service WeX we explore the opportunities and challenges arising with that notion. Join in on talking UX, business design and tech.
Andreas Bös – Vice President
“Smart Ordering Services – emerging trends and technologies in eCommerce”.
If in future the smart coffee machine or the smart printer will automatically reorder their replenishments from selected retailers – where is this e-commerce trend heading?
With the “Smart Ordering Service”, the IoT platform Conrad Connect will present a solution for retailers that creates a bridge between the smart hardware and the ordering process. The service complements the existing order channels and eliminates the potential risk of losing the customer relationship.
Ramon Pallaske – EU Program Manager
“Program Management – How to influence without authority”
This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact.
As a Program Manager you need the commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours.
Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didn’t and you were never able to move forward?
Read more in our pre-event interview with Ramon here.
Markus Imhof – eCommerce Partner Manager
“The marketplace of the future”
If a key role of the marketplace is to provide the greatest choice and convenience to buyers, and to expand opportunity and distribution to sellers, then surely that marketplace is only truly effective if it supports both online and offline channels.
The ambition is an omnichannel marketplace, where consumers have greater choice over the products and services they buy and how they buy them. They’re offered a seamless shopping, buying and fulfilment experience – regardless of the product, brand, supplier, channel, payment type and delivery options they demand.
To succeed, it needs to be built entirely around customer behaviour and needs. We will provide you with information about the latest trends and opportunities in technology as well as consumer expectations.
Tom Pham – Global E-commerce Operations Manager
“Be Visible, be Shoppable, be Loveable: delighting NIVEA fans through Amazon direct-to-consumer (DTC) business.”
In a new era of eCommerce, where DTC business becomes more significant, it is important to stay relevant and be present where your consumers are.
In this session you will be able to learn how Beiersdorf pleases its consumers by giving them an opportunity to shop for exclusive products from the NIVEA Haus on Amazon.
Max Melching – Online Marketing Director
“New retail media business and co-marketing activities with industry partners”.
DOUGLAS pushes its e-Commerce growth even further and beyond retail thanks to a new Retail Media business and a marketplace. Therefore the collaboration with brands and manufacturers becomes even more important.
Retail media channels like sponsored product ads or co-marketing efforts like shopping campaigns with partners by Google are a huge opportunity for almost every retailer and brand to generate highly profitable growth.
Read more in our pre-event interview with Max here.
Stefan Winter – Director Sales
Michael Atug – Owner
Another presentation about the marketplace environment. In online retail there is hardly any way around the big top dog Amazon. Rakuten is considered an e-commerce engine for dealers all over the world.
Attend the joint lecture by Michael Atug and Rakuten and learn how you can optimize your sales strategy in online trading, find the right channels for your range and your brand.
Daniel Kocher – Head of Strategic Management & Brand
“e-Commerce und Onlinemarketing – Erfolgreich in einer Nische”
The digital advertising industry and the e-commerce market is more diverse than ever. But how do you consistently assert yourself within these areas?
Niche marketing is a way to differentiate yourself from the competition and to address target groups more successfully.
Read more in our pre-event interview with Daniel here.
Gemma Comabella – Marketing Director DACH
“MADE.COM: Building an online brand for the digital generation”
Gemma Comabella joined MADE.COM as Managing Director in March 2019, overlooking the German-speaking market. Prior to MADE, Comabella gained broad experience in building global fashion brands.
After years at the e-commerce giant Zalando, she joined Vestiaire Collective as Country Manager for DACH and the Netherlands, and later as CMO at Showroom.de, Hubert Burda Media’s fashion startup. Gemma Comabella holds an MBA from ESADE Business School.
Sebastian Arendt – Managing Director
“Digitalizing specialist trade – GartenHaus GmbH as market leader in house and garden projects”
While many companies see customer service as a cost center, Gartenhaus see it as the core of their customer-facing activities. Most of the customers build their first carport, sauna or similar.
These are complex projects and they need and value detailed support. Their experts are advised to support customers as holistically as they can. That is why the Gartenhaus team won the German Customer Award with the highest customer satisfaction among all log cabin retailers.
Tino Hartmann – CEO
“1:1 Personalisierung im eCommerce”
How do you as an eCommerce company in the niche manage to bind customers to your own brand through targeted and data-driven 1: 1 personalized address and to present the right offers and products at the right time? A practical case study!
Read more in our pre-event interview with Tino here.
Shefali Bhatnagar – YouTube Action Lead
“Video Strategy for the future of E-commerce”
In this presentation, we shall take inspiration from some prominent players in the e-commerce space.
We discuss what are the shifting trends, underlying changes in consumer behavior and how you as marketers can build a strategy for effective video advertising around these.
Dijana Dimitrovska – Managing Director Marketing
“How to expand to new markets in 100 days”
“We need to grow!” is a statement you’ve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world.
But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days.
Read more in our pre-event interview with Dijana here.
Lisa Dauvermann – Industry Lead eCommerce
“Zur richtigen Zeit am richtigen Ort – Optimale Kundenansprache durch Facebook”
Through new forms of interaction with brands and products based on new technologies, the customer journey has also changed and the consumption habits of people have been significantly changed. This offers companies opportunities to open up new sales channels, but for this they have to make optimal use of the digital channels.
Using a case study, Lisa Dauvermann, Industry Lead eCommerce on Facebook, shows what options Facebook offers here for the growth of companies. The lecture shows how attention and impulses for digital and offline sales can be generated and how the results can be measured in relation to real people.
Dana von der Heide -Founder & CCO
“Machine Learning in E-Commerce Logistics: Drive greater efficiency and better customer experience”
As the logistics industry continues to grow along with e-commerce, more radical growth can be found in another domain: data. Did you know 2.5 quintillion bytes of data are generated each day? 90% of the world’s data was generated in just the last two years. The power of data will reshape the logistics and e-commerce industry.
We’ll talk about how logistics data can enable smarter decisions with full visibility across all touchpoints in your supply chain. We’ll share how Machine Learning can transform the customer experience, empower predictive planning and drive greater efficiencies. Find out how you can ride the growth of big data and make full use of these opportunities for e-commerce logistics.
Read more in our pre-event interview with Dana here.
Katharina Huke – CCO
“Trends and sustainability in German E-Commerce”
Katharina, Chief Commercial Officer at idealo, will talk about recent trends in German e-commerce, such as sustainability and potential changes in user behaviour as well as the rise of online shopping events like Black Friday and the holiday shopping season.
Moreover, she will discuss how online shops can survive and succeed in a platform dominated world.
However, it is only a drop in the ocean as for interesting speeches during the E-commerce Berlin Expo 2020. If you want to stay in the e-commerce game, you need to join us in Berlin.
The E-Commerce Berlin Expo 2020 will take place on Thursday, February 13 at STATION, Berlin. Doors will open at 10AM. Visitors may enter the expo by registering for a free ticket before the event. For information to the full agenda and all 50 speakers see below.