The Best Selling Items on eBay in 2020

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We’ve analyzed every product-focused category on eBay to chart the overall sales trends and to discover which items are the best-selling right now.

To do that, we worked with ShelfTrend to extract and analyze data from across eBay in the U.S. across each of these categories: Baby, Business & Industrial, Cameras & Photo, Cell Phones, Smart Watches & Accessories, Computers, Tablets & Network Hardware, Crafts, Consumer Electronics, Clothing, Shoes & Accessories, Health & Beauty, Home & Garden, Jewelry & Watches, Musical Instruments & Gear, Pet Supplies, Sporting Goods, Toys & Hobbies, Travel, and Video Games & Consoles.

Let’s get into it.

All the data in this article came from eBay data analytics tool ShelfTrend. Many thanks to ShelfTrend for their help in extracting this information. We’ve included details of how we analyzed the data at the end of the article.

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Baby

The most popular Baby product categories on eBay were:

Let’s dig into the data for the most popular category under Baby products: Formula.

Top category: Formula

We analyzed the top 100 eBay listings by total weekly sales value under Formula. The headline statistics told us that:

  • There were an average of 4.3 items sold per listing per week.
  • The average price was $79.25.

Top brands in Formula

The top-selling brands in Formula were Holle and HiPP. Interestingly, the best-selling new listing was for Aptamil, which is a U.K.-centric brand that the seller makes available to U.S. consumers.

Price and sales trend for Formula

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

The price point with the highest number of listings was between $30 and $60. Formula products priced between $60 and $120 were also popular, and any products priced under $120 generated a respectable amount of weekly sales.

The higher than expected price points suggest that consumers are buying these products in bulk multipacks to save money. Listings between $90 and $120 achieve the greatest revenue (due to relatively strong sales and higher price) and are less competitive than the $30 – $60 range.

Best-selling listing in Formula

The best-selling listing created within the last 12 months in this category was Aptamil 2 Follow On Baby Milk Formula, 800g.

There are several Aptamil listings in this subcategory, which is primarily a U.K.-centric brand. The cost is quite a bit higher than in the U.K., likely due to the cost of international shipping.

Business & Industrial

The most popular Business & Industrial product categories on eBay were:

Let’s dig into the data for the most popular category under Business and Industrial: Mask Replacement Cartridges.

Top category: Mask Replacement Cartridges

We analyzed the top 100 eBay listings by total weekly sales value under Mask Replacement Cartridges. The headline statistics told us that:

  • There were an average of 17.5 items sold per listing per week.
  • The average price was $72.76.

Top brands in Mask Replacement Cartridges

The most successful brands for Mask Replacement Cartridges were 3M, Eco Solutions, and Safe Life. There are also several unbranded products listed.

Price and sales trend for Mask Replacement Cartridges

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

It is likely that the popularity of Mask Replacement Cartridges and Disposable Face Masks (the third-most listed item in the Business & Industrial category) is driven by concerns over the outbreak of the coronavirus, Covid-19.

Listings between $20 and $30 achieved the highest sales, despite many listings in the lower price range. Several Disposable Face Mask listings are actually categorized under Mark Replacement Cartridges on eBay, so disposable masks could be even more popular than the data indicates.

Best-selling listing in Mask Replacement Cartridges

The best-selling listing created within the last 12 months in this category was a 3x Washable Earloop, Anti Dust Cycling Mouth Surgical Respirator (no longer available).

Cameras & Photo

The most popular Cameras & Photo categories on eBay were:

Let’s dig into the data for the most popular category under Cameras & Photo: Digital Cameras.

Top category: Digital Cameras

We analyzed the top 100 eBay listings by total weekly sales value under Digital Cameras. The headline statistics told us that:

  • There were an average of 5.5 items sold per listing per week.
  • The average price was $721.54.

Top brands in Digital Cameras

There aren’t many surprises for top Digital Camera brands. Canon, Nikon, and Sony are the most prominent camera manufacturers for this subcategory.

Price and sales trend for Digital Cameras

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Although listings with a price of between $0 and $400 are most common, it’s actually Digital Cameras priced between $400 and $600 that sell the most units, and they also have less competition.

High-end cameras priced between $1,800 and $2,000 saw higher sales than any other price range above $600. This suggests that photographers are prepared to pay more for very high-quality equipment.

Best-selling listing in Digital Cameras

The best-selling listing created within the last 12 months in this category was the Canon EOS 2000D DSLR camera with a supplementary “All You Need” kit. Camera bodies and complete kits are both popular listings.

Cell Phones, Smart Watches & Accessories

The most popular Cell Phones, Smart Watches & Accessories categories on eBay were:

Let’s dig into the data for the most popular category under cell phone products: Cell Phones & Smartphones.

Top category: Cell Phones & Smartphones

We analyzed the top 100 eBay listings by total weekly sales value under Cell Phones & Smartphones. The headline statistics told us that:

  • There were an average of 87.7 items sold per listing per week.
  • The average price was $355.31.

Top brands in Cell Phones & Smartphones

The top two selling brands for cell phones were the biggest manufacturers in the world, iPhones made by Apple and Android phones made by Samsung.

Price and sales trend for Cell Phones & Smartphones

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Cheaper phones are the most popular among all phones, with the highest number of listings and most units sold in the $75 to $150 range.

That said, listings priced between $150 and $300 are also popular, and there’s a bounce in units sold at the top end of the range, $675 to $750.

Best-selling listing in Cell Phones & Smartphones

The best-selling listing created within the last 12 months in this category was an unlocked Apple iPhone 11 with a 64GB capacity. The popularity of the iPhone 11 helps to account for the increase in more expensive items sold in the graph above.

Computers, Tablets & Network Hardware

The most popular Computers, Tablets & Network Hardware categories on eBay were:

Let’s dig into the data for the most popular category under computers and tablets: Tablets & eBook Readers.

Top category: Tablets & eBook Readers

We analyzed the top 100 eBay listings by total weekly sales value under Tablets & eBook Readers. The headline statistics told us that:

  • There were an average of 32.9 items sold per listing per week.
  • The average price was $189.03.

Top brands in Tablets & eBook Readers

The most popular tablet and eBook reader brands don’t contain any surprises, with Apple (iPad), Samsung (Android), and Amazon (Kindle) being the most dominant.

Price and sales trend for Tablets & eBook Readers

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Budget tablets and eBook readers priced at under $100 attract the largest number of listings and the highest sales.

The seventh-generation iPad from Apple is typically priced between $290 and $385, which might account for the higher number of sales in the $250 to $300 price point.

Best-selling listing in Tablets & eBook Readers

The best-selling listing created within the last 12 months in this category was an XGODY Core Kids Children Tablet. These types of items, together with eBook readers like the Kindle, account for several of the listings in the under $100 price points.

Crafts

The most popular Crafts categories on eBay were:

Let’s dig into the data for the most popular category under craft products: Beads.

Top Category: Beads

We analyzed the top 100 eBay listings by total weekly sales value under Beads. The headline statistics told us that:

  • There were an average of 123.4 items sold per listing per week.
  • The average price was $2.05.

Top brands in Beads

Most beads were unbranded, but when we could identify a brand the most popular one was Swarovski.

Price and sales trend for Beads

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Inexpensive beads dominate the listings on eBay, with sub-$1 and $2 products being the most popular. Beads sell a lot, with items priced between $1 and $2 shifting over 7,000 units in an average week.

Although most sales and listings occur in the $1 to $2 range, it’s worth exploring opportunities in the $3 to $5 range due to the higher pricing pushing up revenue.

Best-selling listing in Beads

The best-selling listing created within the last 12 months in this category was a Natural Gemstone Labradorite, Amethyst, and Lapis Set of Round, Loose Beads (no longer available).

Consumer Electronics

The most popular Electronics categories on eBay were:

Let’s dig into the data for the most popular category under electronics: Headphones.

Top category: Headphones

We analyzed the top 100 eBay listings by total weekly sales value under Headphones. The headline statistics told us that:

  • There were an average of 53.5 items sold per listing per week.
  • The average price was $62.29.

Top brands in Headphones

The most popular brands here were Beats by Dr. Dre and Bose, although there were also many unbranded products.

Price and sales trend for Headphones

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Headphones priced at under $40 dominate here, with many of the listings and sales in the $0 to $20 and $20 to $40 range. This is likely driven by in-ear headphones and earbuds.

Although Beats and Bose headphones do have less expensive options, they also make up a good proportion of the higher-end listings.

Best-selling listing in Headphones

The best-selling listing created within the last 12 months in this category was the Bluedio Hi Wireless Bluetooth Sports Earbuds Headset. Although this isn’t a well-known brand, its low price point makes it an attractive product.

Clothing, Shoes & Accessories

The most popular Clothing, Shoes & Accessories categories on eBay were:

Let’s dig into the data for the most popular category under Clothing, Shoes & Accessories: Women’s Hair Accessories.

Top category: Women’s Hair Accessories

We analyzed the top 100 eBay listings by total weekly sales value under Women’s Hair Accessories. The headline statistics told us that:

  • There were an average of 6.4 items sold per listing per week.
  • The average price was $3.52.

Top brands in Women’s Hair Accessories

There were no specific brands in this category, as most of the products are unbranded.

Price and sales trend for Women’s Hair Accessories

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Women’s Hair Accessories listings are dominated with low-priced items, with products under $3 attracting the most listings and sales.

Best-selling listing in Women’s Hair Accessories

The best-selling listing created within the last 12 months in this category was a set of Pearl Clip Barrettes Handmade Hairpins.

Health & Beauty

The most popular Health & Beauty categories on eBay were:

Let’s dig into the data for the most popular category under health and beauty: Men’s Fragrances.

Top category: Men’s Fragrances

We analyzed the top 100 eBay listings by total weekly sales value under Men’s Fragrances. The headline statistics told us that:

  • There were an average of 28 items sold per listing per week.
  • The average price was $36.42.

Top brands in Men’s Fragrances

The top three fragrance brands for men are Calvin Klein, Versace, and Creed.

Price and sales trend for Men’s Fragrances

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

The most popular price point for cologne is between $20 and $30, with both the most listings and the highest number of products sold.

Well-known brands are often selling for around $30 to $35, although lesser-know fragrance manufacturers dominate the less expensive end of the market.

Best-selling listing in Men’s Fragrances

The best-selling listing created within the last 12 months in this category was the Light Blue Dolce & Gabbana Men’s 125ml Cologne. It’s worth pointing out that there are many other listings from other well-known fashion houses at similar price points.

Home & Garden

The most popular Home & Garden categories on eBay were:

Let’s dig into the data for the most popular category under home and garden products: Power Tool Batteries.

Top category: Power Tool Batteries

We analyzed the top 100 eBay listings by total weekly sales value under Power Tool Batteries. The headline statistics told us that:

  • There were an average of 28.3 items sold per listing per week.
  • The average price was $57.53.

Top brands in Power Tool Batteries

The most popular brands for Power Tool Batteries were DeWalt and Milwaukee, although there was also a large percentage of unbranded products.

Price and sales trend for Power Tool Batteries

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

The most popular price point for Power Tool Batteries is $20 to $30, although there are still respectable sales for the next two or three bands of price points above this, and there’s less competition for listings.

Best-selling listing in Power Tool Batteries

The best-selling listing created within the last 12 months in this category was a two-pack of DeWalt 18-Volt batteries. Many of the items in Power Tool Batteries come in two-packs.

Jewelry & Watches

The most popular Jewelry & Watches categories on eBay were:

Let’s dig into the data for the most popular category under jewelry and watches: Necklaces & Pendants.

Top category: Necklaces & Pendants

We analyzed the top 100 eBay listings by total weekly sales value under Necklaces & Pendants. The headline statistics told us that:

  • There were an average of 1,006 items sold per listing per week.
  • The average price was $2.42.

Top brands in Necklaces & Pendants

The Necklaces & Pendants subcategory is dominated by unbranded products.

Price and sales trend for Necklaces & Pendants

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Lower-priced products are popular here, with sub-$2 items seeing the most listings, sales, and competition. There is a small increase in the number of items sold, and lower competition, in the $10 to $14 price ranges.

Best-selling listing in Necklaces & Pendants

The best-selling listing created within the last 12 months in this category was a Boho Women’s Multi-layer Long Chain Crystal Choker Pendant.

Musical Instruments & Gear

The most popular Musical Instruments & Gear categories on eBay were:

Let’s dig into the data for the most popular category under musical instruments: Microphones & Wireless Systems.

Top category: Microphones & Wireless Systems

We analyzed the top 100 eBay listings by total weekly sales value under Microphones & Wireless Systems. The headline statistics told us that:

  • There were an average of 6.7 items sold per listing per week.
  • The average price was $66.73.

Top brands in Microphones & Wireless Systems

The most successful brands for Microphones & Wireless Systems were Shure and Pyle, although there were also a large number of unbranded products.

Price and sales trend for Microphones & Wireless Systems

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Although there’s a slight clustering of listings at lower price points, there’s actually a surprising amount of variation in what Microphones and Wireless Systems sell at.

Although the number of items sold falls dramatically above $150, there’s less competition in the $60 to $90 and $90 to $120 price points.

Best-selling listing in Microphones & Wireless Systems

The best-selling listing created within the last 12 months in this category was a set of two Wireless, Handheld, Cordless Microphones. Microphones listed for church and karaoke are fairly common in listings.

Pet Supplies

The most popular Pet Supplies categories on eBay were:

Let’s dig into the data for the most popular category under pet supplies: Live Plants.

Top category: Live Plants

We analyzed the top 100 eBay listings by total weekly sales value under Live Plants. The headline statistics told us that:

  • There were an average of 17.3 items sold per listing per week.
  • The average price was $9.16.

Top brands in Live Plants

Aquarium Plants Factory and Aquatic Magic products are popular, although unbranded products tend to dominate this category.

Price and sales trend for Live Plants

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

This chart shows a very interesting trend in price points, with a bell curve, rather than clustering at the lower end, like many other sales charts.

The mid-range price point of $8 to $10 attracts the most competition and the most sales. Pricing at $6 to $8 would still mean fairly good revenue, but with fewer competing listings.

Best-selling listing in Live Plants

The best-selling listing created within the last 12 months in this category was Dwarf Hairgrass Eleocharis Parvula Aquatic Plants. The most popular new listing contains a “Buy Two, Get One Free” offer.

Sporting Goods

The most popular Sporting Goods categories on eBay were:

Let’s dig into the data for the most popular category under sporting goods: Activity Trackers.

Top category: Activity Trackers

We analyzed the top 100 eBay listings by total weekly sales value under Activity Trackers. The headline statistics told us that:

  • There were an average of 22.5 items sold per listing per week.
  • The average price was $43.85.

Top brands in Activity Trackers

The most successful brands for Activity Trackers were Fitbit and Magictek, although there were also many unbranded listings.

Price and sales trend for Activity Trackers

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

There’s a clear trend towards inexpensive fitness trackers at a sub-$20 price point, although many of these are unbranded.

The well-known brands, like Fitbit, tend to be priced slightly higher, and selling between $40 and $60 looks like it attracts reasonable revenue with less competition.

Best-selling listing in Activity Trackers

The best-selling listing created within the last 12 months in this category was a Smart Band Watch Bracelet with Fitness Tracking, Blood Pressure, and Heart Rate.

Toys & Hobbies

The most popular Toys & Hobbies categories on eBay were:

Let’s dig into the data for the most popular category under toys and hobbies: TV & Movie Character Toys.

Top category: TV & Movie Character Toys

We analyzed the top 100 eBay listings by total weekly sales value under TV & Movie Character Toys. The headline statistics told us that:

  • There were an average of 30.9 items sold per listing per week.
  • The average price was $13.

Top brands in TV & Movie Character Toys

The most popular brands are Mattel and Zuru, although there are also a large number of unbranded products in this subcategory.

Price and sales trend for TV & Movie Character Toys

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

The $5 to $10 and $10 to $15 price ranges are most popular, with many minifigs and collectibles priced accordingly. Plushy toys, which are also in demand, tend to be priced in slightly higher bands.

Best-selling listing in TV & Movie Character Toys

The best-selling listing created within the last 12 months in this category was the Beyblade Burst Starter Combat Spinning Tops.

Travel

The most popular Travel categories on eBay were:

Let’s dig into the data for the most popular category under travel: Luggage.

Top category: Luggage

We analyzed the top 100 eBay listings by total weekly sales value under Luggage. The headline statistics told us that:

  • There were an average of 17.5 items sold per listing per week.
  • The average price was $90.54.

Top brands in Luggage

There are no surprises in the top brands for Luggage, with Samsonite and American Tourister leading the pack. There were also a significant number of unbranded products.

Price and sales trend for Luggage

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Most of the listings in this category are priced at $90 or less, and there’s plenty of competition there.

Interestingly, the price points of $90 to $120 and especially $180 to $210 have significantly less competition but still attract relatively strong revenue.

Best-selling listing in Luggage

The best-selling listing created within the last 12 months in this category was the Samsonite Pivot Three-Piece Luggage Set. These branded luggage sets attract higher price points than many other, unbranded luggage items, but still sell well.

Video Games & Consoles

The most popular Video Games & Consoles categories on eBay were:

Let’s dig into the data for the most popular category under video games and consoles: Video Games.

Top category: Video Games

We analyzed the top 100 eBay listings by total weekly sales value under Video Games. The headline statistics told us that:

  • There were an average of 46.2 items sold per listing per week.
  • The average price was $30.04.

Top brands in Video Games

The most popular publishers of Video Games are the big console manufacturers like Sony, and Nintendo, although generic brands also did well.

Price and sales trend for Video Games

Here’s a chart of the total percentage of listings and the total number of products sold in an average week, by price range.

eBay data analytics provided by ShelfTrend

Although less expensive video games, priced between $10 and $20 attract the most sales, the competition there is stiff.

There’s a bounce at the $50 to $60 price point, that’s common for newly released games, and there’s much less competition there.

Best-selling listing in Video Games

The best-selling listing created within the last 12 months in this category was a variation listing Pokemon Sword or Shield for the Nintendo Switch.

Comparison of top-selling eBay categories

It’s useful to see how the categories analyzed above compare against each other.

The table below summarizes the data for the top 100 listings in each subcategory, including average sales per listing, price range, and the number of different sellers.

* Per listing per week

There are hundreds of niches on eBay where you can make a real impact as a successful seller. The 17 categories we’ve shared above are great places to start. Pay careful attention to the price ranges with the most competition, as those are the areas where it will be hardest to stand out from other sellers.

Remember that having the right information and analysis is vital to your success. You’ll want to dig in further and do some research to find the perfect products and categories where you can stand out from your competitors.

About the data

All the data in this article comes from the eBay data analytics tool ShelfTrend.

We analyzed categories that mainly include mass-produced products that are sold new and at a fixed price. Categories where one-of-a-kind items are sold, such as Antiques & Collectibles, and media categories such as Books & Music have been excluded.

The top categories tables show the three subcategories with the most listings in the top 500 search results for each main category.

The average items sold per listing per week and average price are based on the top 100 listings by average weekly sales value, within the top 1000 best match listings in the category.

The most popular brands are the brands with the highest average units sold per week, within the top 1000 best match listings in the category.

The price and sales trend graphs show the distribution of price and unit sales for the top 1000 best match listings in the category.

The best-selling listing is the listing with the highest lifetime sales, within the top 1000 best match listings in the category that were created within the last 12 months.

This research was carried out in February 2020. Listings linked from the text are for illustration only, and may not exactly match the listings shown in this article.

Affiliate links in this article: eBay category, brand and listing links.

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