All-in-one digital marketing platform Sendinblue closed on a $160 million Series B round of funding in what Armand Thiberge, founder and CEO, said was the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe.
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The company provides an all-in-one digital marketing suite of tools–such as email, SMS, marketing automation, sales management and live chat–focused on small and medium-sized businesses. It has 180,000 clients globally, Thiberge told Crunchbase News.
Investors in the round include Bridgepoint, Bpifrance and BlackRock, with Partech reinvesting from the previous $35 million Series A round in 2017. Including the new funding, Paris-based Sendinblue has raised total funding of $197.7 million since its inception in 2012, Thiberge confirmed.
The company intends to use the new funding on product expansion and to accelerate growth in North America, particularly in the U.S., where Sendinblue has experienced 100 percent year-over-year growth.
“We are focused on helping small and medium businesses bridge the gap with their customers by offering a unique set of tools to help them grow,” Thiberge said. “The last time we raised funding, we were at $10 million euros in revenue, and now we are $50 million, so we have grown five times in three years. The traction is great and we will continue to add capabilities.”
Also since the 2017 funding round, Sendinblue expanded from 100 to 400 employees globally and opened offices in Toronto, as well as Seattle to cater to the U.S., the company’s fastest-growing market. The company also has offices in India and Germany. In addition, it acquired two companies: MailClark in July and Newsletter2Go in January 2019.
Meanwhile, Olivier Nemsguern, partner at Bridgepoint, said in a written statement that it seeks out companies to invest in that meet a “critical market need,” and Sendinblue fits that bill.
“Sendinblue is positioned in a growing market as more and more SMBs are going digital, especially in the past few months of lockdown,” he said.
Illustration: Dom Guzman