Etsy Offers Sellers Advice on Holiday Marketing

Etsy is urging sellers to promote their shops on social media during the holidays. It launched a hashtag, #MakeItMeaningful, for sellers to include in their posts to tie them together. Etsy offered suggestions on how sellers should promote their shop and listings, and presumably it will promote the campaign on its channels as well. “We’ve …

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Move From Blah to Yeah!

A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them …

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The Pandemic Takes its Toll

For the first time in its history, Google reported a decline in year-over-year revenue in Q2 due to the impacts of COVID-19 (revenue was flat on a constant currency basis). Additionally, Advertising Revenues were down year over year, but Google did indicate improving performance throughout the quarter. While different verticals have had very different results …

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What Does the US Import from China? Import Data & 2020 Statistics

Sharing is caring!Does it seem like most products you buy are made in China? According to the 2020 Global Imports Report, most probably are. China is the leading maritime importer for the United States by an impressive margin. China not only sends far more products to the U.S. than any other country, it is the …

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Ecommerce Product Releases: October 1, 2020

Here is a list of product releases and updates for late-September from companies that offer services to online merchants. There are updates on social commerce, AI marketing, live streaming, personalization, conversational commerce, and installment payments. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Mailchimp launches AI tools for small businesses. Mailchimp released a …

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A brand with a special place in our hearts – and on our Pinterest boards

In which countries does IKEA have the best online reputation? For the following analysis of the Swedish furniture store’s presence on the web, media and text analytics company Neticle looked at the past three months’ results in the DACH region and found some unexpected differences.From the beginning of July to the end of September, IKEA …

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The Future Mobility Network tests delivery robot

The Future Mobility Network, a Dutch network organization aimed at innovative mobility, has started a pilot project with an electric and autonomous driving delivery robot. The robot will drive around at the Breda University of Applied Sciences and deliver various (non-food) goods between the three buildings on campus. During the test, students will investigate the …

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Amazon’s “Request a Review” Button: Every Question Answered

You can still request reviews through buyer-seller messaging. As mentioned before, there are restrictions (such as not asking specifically for a positive review), but it is still allowed. Buyer-seller messaging allows sellers to fully personalize their review requests, customize the subject line and content, insert a logo and attach files. You must be aware of …

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