How Covid-19 has shifted consumer expectation – and digital commerce investment

The global coronavirus pandemic has driven half of shoppers to buy products they have never bought online before, with 70% admitting to buying more than usual, according to a new report. But what does this mean for customer experience? According to Bloomreach, in a study put together alongside Forrester, heightened customer expectations has meant a …

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Amazon Sponsored Products vs. Sponsored Display Ads

At SellerApp, we’ve been managing thousands of accounts from the past few years. And, there’s one thing we can say positively is that Sponsored Product Ads are one of the most effective ways to dominate on Amazon. When optimized the right way, you can definitely drive more conversions and increase your product discoverability. As more …

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The 6 Best Online Business Courses For Entrepreneurs

If you’re an entrepreneur and serious about your professional development, a high-quality online course is worth its weight in gold. If that sounds like you, you’re in the right place. In this article, we’ll explore some of the top online courses for entrepreneurs wanting to develop their skills and enhance their business. There’s a lot …

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Accelerate Ecommerce Marketing with the RFM Model

The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects. An example is organizing customers by their interests and then sending relevant, weekly newsletters to those customers. The recency, frequency, and monetary-value model (RFM) …

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5 E-commerce Security Myths You Should Stop Believing

In 2020, we are seeing the e-commerce industry reach its zenith. With people locked inside their homes the only resort they have is to buy products online. However, consumers remain extremely concerned about the privacy and security that e-commerce websites offer. This concern is not entirely misplaced because there are many threats plaguing the ecommerce …

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How LEGO Puts Helium 10’s Tools to Use in Scaling Up on Amazon

Episode 148 of the Serious Sellers Podcast hosts Silas from LEGO who tells how they use Helium 10’s tools and helps explain Amazon’s Vendor Central.Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | I love LEGO.Like most of you, I’ve spent a big …

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Boohoo acquires PrettyLittleThing

Online fashion retailer Boohoo has acquired PrettyLittleThing. The company already owned 66 percent of PrettyLittleThing’s shares, but now Boohoo also owns the remaining 34 percent of shares. These shares come from Umar Kamani, the son of Boohoo co-founder Mahmud Kamani, and business partner Paul Papworth. With the acquisition, Boohoo says it’s taking an important step …

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