July 2020 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish content to help ecommerce merchants. What follows are the 10 most popular articles that we published in July 2020. Articles from early in the month are more likely to make the list than later ones.

20 Top Selling Shops on Etsy

Etsy is a global marketplace for unique and creative goods, including handcrafted, one-of-a-kind items and crafting supplies. If you offer unique or homemade products, Etsy may be a helpful addition to your ecommerce site. Read more…

USPS Woes Could Impact Ecommerce SMBs

The United States Postal Service reported a $4.5 billion loss in the fiscal 2020 second quarter, which ended on March 31. Democratic members of Congress have proposed investing $25 billion to help the USPS. Whatever happens to the agency will likely impact small and mid-sized ecommerce companies. Read more…

5 Content Marketing Ideas for August 2020

Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers. What follows are five content marketing ideas your business can use in August 2020. Read more…

Drag-and-drop Ecommerce Tools Are on the Rise

For years, ecommerce platform providers have sought to make it easy for SMBs to present and sell products online. Current offerings from Shogun, BigCommerce, and Wix demonstrate that ease-of-use and lack of coding are still in demand. Read more…

Ecommerce Product Releases: July 1, 2020

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, logistics tools, free product listings, predictive artificial intelligence, product recommendations, social commerce, and shoppable videos. Read more…

Understanding Core Web Vitals for SEO

On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals. Read more…

Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives

What’s the most competitive product on Amazon? Smartphone cases. What does Matt Altschul’s company, Smartish, sell? Smartphone cases. And it thrives. I spoke with Altschul recently about Amazon, phone cases, and custom manufacturing, among other topics. Read more…

3 Ways to Scale Ecommerce with Data

Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll address each aspect and how data can help. Read more…

Covid-19 Accelerates Retail’s Digital Transformation

Retail’s digital transformation, which is the concept of using new digital technology to address business performance, has been ongoing for decades. Covid-19 has forced retailers to invest more money into new technologies and implement those technologies much more quickly than otherwise planned. Read more…

It’s the Perfect Time to Launch a Loyalty Program

The pandemic is prompting consumers to stay at home and buy online. It’s a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program. Also called rewards or points, loyalty programs help the business and its customers in three key ways. Read more…