The COVID-19 crisis accelerated many consumer behavior trends we’ve been witnessing for years. Consumers were forced to spend more time online out of necessity. And as a result, they began branching out, discovering new channels and gaining more confidence in online shopping.
We polled over 1,000 active US consumers about their shopping habits to find out how the COVID-19 crisis has impacted their behavior since the beginning of March 2020. Ultimately, we found that consumers are still discovering, researching and purchasing in many of the same ways — depending on their age breakdown. But the incremental increase in new e-commerce consumers is speeding up the impact. Check out the infographic below to see more.