Content management and digital marketing company Episerver announced plans Thursday to buy A/B testing company Optimizely.
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Episerver, which was acquired by Insight Partners in 2018 for $1.16 billion, didn’t disclose the purchase price of Optimizely.
“Episerver and Optimizely have a shared vision to optimize every customer touchpoint through the use of experimentation. Together, we will enable our customers to do more testing, in more places, with greater ease than ever before,” Optimizely CEO Jay Larson said in a statement. “We believe this combination will make experimentation a mainstream business best practice and an essential part of competing and winning customers in an online world.”
Optimizely, which is backed by investors including Andreessen Horowitz, Benchmark, and Index Ventures, last raised venture capital with its $50 million Series D in June 2019. The Series D round brought its valuation to about $600 million, according to Crunchbase.
Optimizely has more than 1,000 customers including Peloton, Nike, and Uber, according to the company. It joins a growing roster of acquisitions by Episerver, which most recently bought Insite Software in December 2019 and Idio in November 2019.
Illustration: Dom Guzman