ChannelAdvisor Pulse E-Commerce Newsletter | February

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.

The E-Commerce Software Buyers Guide

With the e-commerce industry in a constant state of evolution, brands and retailers must be ready to adapt at any time, on any channel. But not just any solution will do. You need e-commerce software that can simplify, streamline and unify multiple platforms into one manageable experience. Not all e-commerce platforms are equally effective at simplifying your evolving needs. In this guide, you’ll learn what to look for, how to evaluate new solutions and more.

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How to Find Your Customers Along the New Path to Purchase

As the e-commerce industry continues to evolve, so does the consumer buying journey. Today’s consumers are more informed, more savvy and more demanding than ever before. They shop on multiple channels, on a variety of devices, at any given time. Join this webinar on February 27, 2020 at 11 a.m. EST to learn more about the seven phases of the new path to purchase, essential strategies to find and connect with consumers along their journey and more.

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7 Best Practices for Selling on Marketplaces

Marketplaces sure have changed. And not just a little. The entire landscape has undergone a massive transformation in recent years. In this eBook, we’ll walk you through proven best practices for supercharging your marketplace strategy, including: 

  • Comprehensive advertising
  • Optimized product content
  • Engage with consumers
  • Structured pricing strategies
  • Automate fulfillment
  • Diversify your carrier strategy
  • Ongoing growth

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2,500% Revenue Increase with Amazon Advertising

With ChannelAdvisor’s support, this specialty retailer grew its third-party advertising revenue by 916% in the first month. The manufacturer went on to experience an increase of 2,500% in revenue over a four-month period. In the early stages of its collaboration with ChannelAdvisor, the company experienced an increase in branded searches, a sign its customized campaigns were in sync with its goal to build its brand. Read more about their success in this success story.

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Your Guide to Amazon Reviews

Amazon reviews don’t just measure customer satisfaction. They measure trust. People buy from those they trust — and avoid those they don’t like the plague. What people say about your brand and your products online matters. Your customers’ experiences determine whether your company sinks or swims. It’s your job to make sure they have no reason to do anything but sing your praises.

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Did You Know?

eMarketer recently released its annual projections of US retail e-commerce sales by product category. Leading the pack, understandably, is food and beverage, but most of the categories are forecasted to see strong, double-digit growth this year. How does your growth rate stack up to others in your product category? If you’re falling behind industry growth rates for your particular vertical, it might be time to reassess your current online strategies.