Online consumers in Europe think the Brexit will lead to slower online delivery from the United Kingdom. They also think it will lead to less choice of British goods to buy online.
Brexit is still happening. After a national referendum in the United Kingdom in June 2016, the government announced the country would withdraw from the European Union. Currently, the UK is in a transition period that is set to end on the 31st of December this year.
34% of Germans think Brexit leads to slower delivery
Whistl has conducted a survey to see what international online consumers think about Brexit and its effects on their purchasing behavior next year. It seems that 34 percent of German respondents, 27 percent of French, and 24 percent of Irish consumers believe that a Brexit will lead to a slower delivery of products from the UK.
UK respondents are equally split
And respondents from the UK are equally split: 22 percent believe there will be no impact, while another 22 percent think there will be slower delivery.
According to the survey, European consumers have a strong feeling that the Brexit will lead to less choice of British goods to buy online. But again, in the UK, respondents are split, with 23 percent thinking there will be more choice and 23 percent think there will be less.
UK respondents are equally split with their thoughts.
Whistl interviewed people from France, Germany, Ireland, and the United Kingdom. In these countries, significantly more people think British products will become more expensive compared to the share of people who think these goods will become cheaper. And in the UK, online shoppers think products from outside their country will be more expensive after Brexit.
UK online shoppers think products from outside their country will be more expensive after Brexit.
UK online retailers have to convince European consumers
“Our research shows that online retailers from the United Kingdom will have to work hard to hard to convince European consumers that UK products will continue to be good value and the range of goods will continue to be available”, Melanie Darvall, Director Marketing & Communications, Whistl, says.