DeYu

Scheme to get SMEs trading online receives €14.2m funding boost

Following a surge in demand as a result of the Covid-19 pandemic, the Trading Online Voucher Scheme for SMEs will be expanded. The Government has announced an expansion of the Trading Online Voucher Scheme following “unprecedented demand” from businesses seeking to get online quickly due to restrictions put in place as a result of the …

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5 advantages of using a live chat in your E-Commerce

The rise of E-Commerce helped companies of all sizes to reach new markets, along with all types of customers. Step by step, online merchants are offering new features in order to make the purchase process easier, thus, selling more. However, brick-and-mortar stores remain a go-to option for many consumers. The reason is simple: people like the …

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How Covid-19 has shifted consumer expectation – and digital commerce investment

The global coronavirus pandemic has driven half of shoppers to buy products they have never bought online before, with 70% admitting to buying more than usual, according to a new report. But what does this mean for customer experience? According to Bloomreach, in a study put together alongside Forrester, heightened customer expectations has meant a …

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Amazon Sponsored Products vs. Sponsored Display Ads

At SellerApp, we’ve been managing thousands of accounts from the past few years. And, there’s one thing we can say positively is that Sponsored Product Ads are one of the most effective ways to dominate on Amazon. When optimized the right way, you can definitely drive more conversions and increase your product discoverability. As more …

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The 6 Best Online Business Courses For Entrepreneurs

If you’re an entrepreneur and serious about your professional development, a high-quality online course is worth its weight in gold. If that sounds like you, you’re in the right place. In this article, we’ll explore some of the top online courses for entrepreneurs wanting to develop their skills and enhance their business. There’s a lot …

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Accelerate Ecommerce Marketing with the RFM Model

The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects. An example is organizing customers by their interests and then sending relevant, weekly newsletters to those customers. The recency, frequency, and monetary-value model (RFM) …

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