Amazon announced today it is preparing to launch the Swedish Amazon.se store “to delight local customers and give sellers the opportunity to expand their European business even further.”
According to Reuters, shoppers in Sweden must currently buy from the company’s other European marketplaces, such as Germany, forcing them to pay higher delivery charges.
Amazon told sellers that it would soon make available Seller Central Sweden as a seventh country in EU seller accounts. “With the same monthly Professional selling fees and referral fees, you can access all seven European Amazon stores.”
“In the coming weeks, we will notify you via email once Seller Central Sweden is available. Be sure to check in your Notification Preferences that your email address for important technical notifications and business updates is up to date,” it wrote in the announcement on Seller Central.
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a widely cited authority on marketplace selling and is author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book, “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.
