Over a quarter of European consumers will remain shopping more than they did before the coronavirus broke out. And 56 percent buy online three or more products per month during the corona crisis.
While before the virus broke out, 43 percent of European consumers bought 3 or more products per month online. This increase is one of the findings in a survey conducted among almost 6,000 consumers from France, Germany, the United Kingdom, the Netherlands, Italy and Spain.
‘Much more was bought online than usual’
“96 percent of European consumers buy something online. But the corona crisis has seen a lot of changes in the number of products purchased online per month”, Capterra writes. “Shops were closed, leaving people with little choice but to buy online. An if shops were already open, it was unwise for vulnerable groups and the elderly to physically go to the store. As a result, much more was bought online than usual.”
Number of shoppers buying 11-20 products per month has doubled
The study shows that especially the number of online shoppers ordering between 6 and 10 products per month has changed: from 10 to 17 percent. “And the number of online shoppers ordering between 11 and 20 products per months has even doubled.”
Currently, some measures across Europe have been eased, with many shops having reopened their doors. The question is whether European consumers will return to their old habits or whether their purchasing habits have changed permanently.
Purchasing behavior has changed permanently
The survey suggests the purchasing behavior of 59 percent of European consumers has changed permanently since the corona crisis. “About a quarter of e-shoppers will continue to make more digital purchases, despite the fact that the shops are now open again. In addition, a small group (10 percent) indicate that they continue to avoid physical stores for the time being because of the risk of contamination. And 22 percent will continue to buy products online that they always bought in brick and mortar stores before the pandemic.”