Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings.
Here is a list of platforms for shoppable video. There are live-streaming tools, video campaigns with synced product carousels, influencer networks to help sell products, and in-video purchase options. Several of these apps target younger consumers.
Amazon Live is the company’s live-streaming project to help brands and influencers engage with shoppers in real-time with interactive shoppable video. Use the Amazon Live Creator app to create, capture, and manage live streams. Brand streams are eligible to appear automatically on product detail pages and on the Amazon Live home page. Viewers can find products directly next to the video player. Deals and special offer pricing reflect in the product carousel for viewers. Stream for free, or pay to boost your live stream to reach even more Amazon shoppers.
YouTube has introduced several new features to make videos shoppable. To complement video ads with browsable product imagery, advertisers can now sync their Google Merchant Center and expand the call-to-action button to featured items and product pages. YouTube has also announced Video Action Campaigns, which automatically bring video ads to the YouTube home feed, watch pages, and Google video partners, all within one campaign.
Instagram officially launched its Shoppable Posts in 2018 as a native integration to tag and shop products directly from organic Instagram posts, including video. Businesses approved for Instagram Shopping can tag up to five products in a video. When they tap the product, viewers see a “Check on Instagram” button and can complete a purchase without leaving the app.
Buywith is a platform for online shopping live-stream sessions using a screen-sharing feature. Enable influencers to shop with their followers on your ecommerce site. Increase conversion rates by letting shoppers consult with friends or family using screen-sharing combined with text or video chat. Increase performance from influencer marketing and receive real-time analytics for better measurement.
Bambuser lets retailers provide live video shopping with chat, likes, and direct shopping on a website. Promote your products and have your audience add to a cart without leaving the live stream. Interact in real-time with your audience members and include them in the conversation. Have one-to-one live-streaming for personalized experiences with product display, product comparison, add-to-cart, and more.
MikMak is a platform for multichannel marketing that can make digital content shoppable. MikMak’s where-to-buy feature provides purchase links from over 200 supported retailers, as well as a “Checkout Now” option to provide a seamless purchasing experience without ever leaving the social platform. Using the analytics dashboard, MikMak can also help brands identify which influencers can drive purchase consideration at which online retailers.
Shoploop, a new app from Google’s Area 120 research division, introduces consumers to new products in under 90 seconds. Users watch videos from creators who show off products such as makeup or hair products. Viewers can either save a product to buy later or click straight to the merchant’s website to complete the purchase. Viewers can follow Shoploop creators and share videos with friends and family.
NTWRK offers shoppable shows in its app that feature mainly limited-availability streetwear and sneakers, though the app continues to experiment with different product areas and promotions. Guests talk about products that become available as the show airs. Viewers tune in to connect with other enthusiasts and get exclusive finds, deals, and giveaways handpicked by the NTWRK team.
Spin is a platform for interactive live-stream shopping. Host your own event, or access the Spin Host network and let influencers host on your behalf. Spin integrates with ecommerce platforms, including Shopify, BigCommerce, WooCommerce, and Wix. Spin Live videos are held for up to 48 hours so that viewers can shop deals on their own time.
Popshop Live is an app to create a live-streaming show and sell directly to an audience. Merchants create a pop-up store, curate inventory, schedule a show in advance, and host a show anytime, anywhere, using a phone. Showcase products, and have a conversation with customers live. Add new product listings on the fly, without stopping your stream. Popshop Live integrates with Shopify. The Popshop Live app is currently invite-only.
Yeay is a Generation Z (ages 20s to 30s) platform for sharing and shopping the latest trends. If you have something to sell, start your own sales channel and create videos with the in-app tool. Influencers get rewarded with tokens for authentic and honest recommendations.
Twitch is a live-streaming service that focuses primarily on video games along with creative content on esports, music, and life. Videos can be viewed live or on-demand. Twitch Extensions let developers create live apps to interact with streams and interactive experiences such as mini-games. Creators, affiliates, and partners can monetize content through bits, subscriptions, ads, and sponsorships.